The tabloid press in a changing mediascape and society


The development of the Finnish tabloid press, which consists of two serious-popular papers Ilta-Sanomat and Iltalehti, was studied in the contexts of a changing mediascape and society.

A content analysis shows that the proportion of political and economic news in the tabloids was reduced, in comparison with crime news the proportion of which was increased from the year 1985 to 2006. Simultaneously, the visual development of the tabloids was remarkable. It seems that the economic news of the papers is recovering in a different form than before – as growing consumer journalism.

It is obvious that the market leader Ilta-Sanomat has had to adjust its course to a changing mediascape and society more drastically than its younger rival Iltalehti.

The Finnish newspapers Helsingin Sanomat and Keskisuomalainen as well as the periodicals Apu and Suomen Kuvalehti were used as comparison material in the study. Current Finnish entertainment journalism was also compared to its Swedish and Norwegian counterparts in Aftonbladet, Expressen, Verdens Gang and Dagbladet.

>> Read more about this study in the international edition of Helsingin Sanomat.

>> Read the whole study (in Finnish).


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